Job title: Lead Generation Specialist
Location: Cape Town
Travel Involved: No
Job Type: Permanent
Education: Diploma
Company: Highbury Media
Job Category: Sales
Compensation: N/A
Position Summary:

Role purpose:

Lead gen specialist is the key role in driving our company sales as the role is the first point of contact with the merchant in discussing a potential deal to be offered on our website. First impression matters! One is to be very proactive in generating leads, leveraging all internal & external channels/databases to reach out to relevant merchants and secure a meeting for the sales team.

 

Key accountabilities:

• Identification of potential merchants AND contacting them, creating leads for the sales team

• Leads are generated through various channels, split per industry, online research, leveraging existing leads, feedback from account managers etc.

• Verification/identification of relevant ‘merchant’ decision-maker to include in the lead discussion.

• Understanding of what could potentially work on the relevant DD platforms

• Managing sales funnels and understanding the targets required for each specified business area.

• Tracking and reporting of sales leads through CRM

 

Requirements:

• Outbound sales experience

• Strong digital skills i.e., working with CRM / communication platforms.

• Ability to adopt/learn about new technologies.

• Expected continuous extensive research into merchant and service offering whilst understanding the DD business model / customer profile.

 

Personal Attributes: 

• Strong command of the English language (advantageous if you are able to converse in additional South African languages)

• Exceptional written and verbal communication skills

• Excellent listening skills

• Excellent research skills

• Strong attention to detail

• Ability to adapt communication styles according to the relevant prospect

• Ability to handle client objections

• Strong admin skills (CRM)

• Target driven

• Exceptional written and verbal communication skills

• Independent thinker and worker who is able to operate within a team environment.