Job title: Content & Marketing Manager
Closing Date: 31/01/2022
Location: Cape Town
Travel Involved: No
Date Required: 01/02/2022
Job Type: Permanent
Education: Diploma
Company: Highbury Media
Job Category: Marketing
Compensation: N/A
Position Summary:

Daddy's Deals: We are South Africa’s leading savings site, based out in Cape Town, with presence across the country. We are currently going through a website revamp, where we aim to continue delivering amazing memories and incredible exclusive savings locally as well as internationally. In light of that, our team continues to grow exponentially. We looking to appoint a Content & Marketing Manager

 

Role purpose:

Content Marketing Manager is a senior role within the organisation, responsible for planning, developing and implementing the overall company's content strategy, which includes management of the creation and production of merchant AND customer online facing marketing content.

 

Key accountabilities:

• Orchestrating digital content strategies across all online platforms, including email marketing.

• Drive traffic and engagement that translates to sales and brand promotion.

• Managing content marketing budget.

• With the assistance of a finance business partner, measure the results of marketing activity to inform future marketing campaigns.

• Responsible for managing an external & internal team of SEO, PPC, Copywriters, Social Media executives, as well as a Designer.

• Implementing of SEO best practices.

• Creating ‘’shareable’ content and ensuring brand awareness through the marketing of ‘quality’ content.

• Responsible and accountable for the creative ‘arm’ of the organisation, therefore designing and implementing creative marketing strategies to disseminate content.

 

Requirements:

• Minimum undergraduate degree / relevant tertiary qualification within the marketing / business field

• Minimum 3 years’ experience in a digital marketing role encompassing the stipulated elements

• Experience with online community building and email marketing.

• Data-driven and highly analytical.

• Proficiency with Google Analytics, Adwords, paid media.

• Proficiency with SEO best practices

 

Personal Attributes:

• Exceptional attention to detail

• An eye for great design and involvement in managing the briefing of, and deployment of

creative digital assets

• Time management skills – must be deadline-driven.

• Excellent interpersonal skills.

• Excellent written and verbal communication.

• Demonstrate sound leadership and decision-making ability

• Takes pride in being a multitasker

 

 

Send your CV to [email protected]